[Scene: Philip and his Handler playing scrabble.]
H: Stuck between a geode and a hard place. (shuffles tiles) "Amatory" -(counts points) 24 yes, - 24 -loving , devoted,adoring.
Philip: Where do you come up with this stuff?
H: I love words. They leave a trail. For example, amatory is from the Latin word for 'love'. While wedlock - the condition of being married - is Norse, Norwegian: wed, lock. Which means perpetual battle.
Philip: Your point being?
H: Love and marriage in many ways are antithetical: one is a bolt of lightning, an epiphany, and the other is planting, tilling, tending. It's hard work.
Philip: (glares at H) I'm trying to concentrate here.
H: Oh sorry.
Philip: (puts down scrabble letters)
H: (reads) "sphinx" - excellent. 59 - bravo.**
by Banksy (one of my favorites!) |
In an age of the internet, in which we need to navigate the constant press of information overload, we've turned the bulk of the words off altogether and begun processing everything the fastest way possible - visually. And it works. After all, visuals are processed 60 000 times faster in the brain than text. We now live in a visual culture and there's no escaping it.
"Knock Knock" by Hilary Leung |
by Raquel Aparicio |
A truly interesting thing (and hidden treasure) is this: the best forms of these new "stories" (however fractured and incomplete they are) lead to words. And more words. The image shorthand is being used like a filtering system in an age of information overload. And the best, most useful "filter caught" images, usually use words too.
Sometimes trying to find what you want is like opening a Matroyshka doll - layers within layers within layers... and sometimes it seems more like hunting Koschei's soul which was hidden inside of a needle, inside of an egg, inside of a duck, inside of a hare, inside of an iron chest,buried under an oak tree, on a island, in the middle of the ocean... but ultimately, the words - and the tales - they're in there.
People are drawn to the life in words (and trees), to the history in them but it's hard to know, when there is so much in front of us demanding our attention, what we should pay attention to. (Why should we care about this treewhen there are so many more?)
Images help filter. Not too surprisingly, when you figure out it's not really 'words' people don't like, it's the tidal wave of text that feels impossible to process, people can start to sort out just what it is they want to pay attention to - and they go word hunting. Time Magazine, The New York Times, The Washington Post, Christian Science Monitor and many other publications still do exceptionally well publishing multiple page essays. Novels are devoured in print and ebook form alike - perhaps more than ever. People want to read. They want words, and stories and forests and tales. They just want to choose their path so they don't feel so lost.
But how do we get people to the start of these paths and tales so they choose to walk them, themselves and, in doing so, keep them alive?
(The reason this post has taken as long to get up as it has is due to my search for appropriate visuals to include - and I'll be the first to admit, this whole post would have been better received had I been able to present it in a much more visual manner. I wish I had the skills to pull together reaction gifs and create "visual poems" to capture the essence of what I'm trying to communicate but I didn't grow up that way and don't have those skills... yet.)
I know. It sounds exhausting and I'm right there with you. Can't we just sit in our corners and write our words and have them there ready for when people want them? I wish we could. But if we want to be part of making sure tales stay alive we need to be active as they're being redefined and retold. We need to be part of the 'telling'. The best historians don't just dig into the dusty past and tell us what happened, they explain why things happened the way they did and show us the direct connection to ourselves, how we can learn from history to learn about the world as it is now and to make a better future. Otherwise why bother with history at all?
Eventually, when the noise of the world is sorted and people know what they want to focus on, words become even more precious than before. It's then that they ask for more words, more tales.
People will continue to come back to words. The trick is to keep the trail visible.
The Guardian: The New (Visual) Culture: how to produce quality in a world of quantity
*WallBlog: Turning advertising into a service: brands must embrace the hyper-visual landscape
*Social Media Examiner: 4 Businesses Leveraging Storytelling With Images
* Business 2 Community: Why Image Trumps Everything in Today's Visual Age
FastCompany: The Rise of Visual Social Media
Marketing Magazine: Brands Should Take the Visual Web Seriously, says Facebook's EMEA Boss
* Cyber Alert: Visual Storytelling Campaigns That Inspire, Motivate and Generate Action
MindFire Communications: It's A Visual World. Show Your Story
* LinkedIn: Market Researchers: Do you Speak Visual?
* MDG Advertising: It's All About the Images (Infographic)
* Wishpond Advanced Lead Generation Marketing Blog: 10 Reasons Visual Content Will Dominate 2014
SteamFeed: Why Visual Content Will Rule Digital Marketing in 2014
NeonTommy: Visual Poetry Collection 'Kern' Meshes Literature And Art